Post by account_disabled on Mar 6, 2024 3:48:39 GMT -5
The own character. The small business brands in other words that are authentic to their values to their beliefs and to who they are without trying to copy or mimic other businesses or business models in their industry. Trying to be like someone else wont help you find success with your brand. CocaCola cant try to be more like Pepsi to succeed it can only be authentically CocaCola. And there are no rules or limits to what makes up your authenticity.
Take a look for example how Big Ass Fans company Country Email List yes you read that right makes a huge splash in the fans and lighting industries by defying everything you ever thought a fan company could be. Unique small business branding A smallish Big Ass Fan company thats proud of its size Source Bigassfans.com. Brand characteristics They know exactly what characteristics make them Big Ass Source Bigassfans.com. Take Action How Can You Be More Authentic What makes your small business brand yours How can you express more of what is unique about your brand your business and your core values in the way you do business . Theyre Human and Personal The most successful business brands are the ones that are the most human.
Thats because . People buy from other people. People buy from humans. As a small business you have a clear advantage here over the giant corporations. When youre operating on your own or with a small team of employees and coworkers you can be more human in your business operations. You can be human with your customers personally contacting them and solving all their questions. When Christina McMenemy asked Gaylord Opryland Resort through a tweet where she could buy the clocks they had in their rooms that she loved so much she was informed that the product wasnt available to the public and was given a link to a similar alternative. That seems like a personalized enough response right.
Take a look for example how Big Ass Fans company Country Email List yes you read that right makes a huge splash in the fans and lighting industries by defying everything you ever thought a fan company could be. Unique small business branding A smallish Big Ass Fan company thats proud of its size Source Bigassfans.com. Brand characteristics They know exactly what characteristics make them Big Ass Source Bigassfans.com. Take Action How Can You Be More Authentic What makes your small business brand yours How can you express more of what is unique about your brand your business and your core values in the way you do business . Theyre Human and Personal The most successful business brands are the ones that are the most human.
Thats because . People buy from other people. People buy from humans. As a small business you have a clear advantage here over the giant corporations. When youre operating on your own or with a small team of employees and coworkers you can be more human in your business operations. You can be human with your customers personally contacting them and solving all their questions. When Christina McMenemy asked Gaylord Opryland Resort through a tweet where she could buy the clocks they had in their rooms that she loved so much she was informed that the product wasnt available to the public and was given a link to a similar alternative. That seems like a personalized enough response right.